WILD OUTDOOR APPAREL

client

Wild Outdoor Apparel is a clothing company that makes gear that you can wear both on the mountain and in the bar.

project

Wild's line of outdoor gear is for people who want strong technical gear that's also highly fashionable. The mascots were designed to reflect that with a rugged yet approachable look.

Along with the mascots, I've created a logotype, a brand book, hang tags and business cards.


The mascots were created with the help of Emily Randazzo.